Step wise guide to set up Google Analytics Account

Step 1: Set Up a Google Analytics Account

  1. Visit the Google Analytics Website:
    Go to Google Analytics and sign in with your Google account. If you don’t have a Google account, you’ll need to create one.
  2. Create a New Account:
    • Click on “Start for free” or “Sign up.”
    • Fill in the required information for your account and website.
  3. Configure Your Property:
    • Add a name for your website.
    • Enter your website URL.
    • Select your industry category and time zone.
  4. Accept Terms:
    • Accept the terms of service and click “Next.”
  5. Configure Data Sharing Settings:
    • Choose your data sharing preferences and click “Save.”
  6. Get Tracking Code:
    • After creating the account and property, you’ll receive a tracking code. Copy this code.

Step 2: Install Tracking Code on Your Website

  1. Add the Tracking Code to Every Page:
    • Paste the tracking code into the HTML of every page on your website, just before the closing </head> tag.
  2. Verify Installation:
    • After adding the code, go back to Google Analytics and click “Next.” Google Analytics will verify if the tracking code is installed correctly.

Step 3: Navigate Google Analytics Dashboard

  1. Access Your Google Analytics Account:
  2. Select Your Account and Property:
    • From the main dashboard, select the account and property associated with your website.

Step 4: Explore Basic Reports

  1. Overview:
  • Under the “Home” tab, you’ll find an overview of your website’s performance.
  1. Realtime:
  • Check the “Realtime” section to see live data on your website’s current activity.

Step 5: Dive into Reports

  1. Audience Reports:
  • Explore “Audience” to understand your visitors, demographics, and interests.
  1. Acquisition Reports:
  • Check “Acquisition” to see where your traffic is coming from (e.g., organic search, social media, referrals).
  1. Behavior Reports:
  • Navigate to “Behavior” to understand how users interact with your website.
  1. Conversion Reports:
  • If you have set up goals, check the “Conversions” section to track goal completions.

Step 6: Set Up Goals and Conversions

  1. Define Goals:
  • In the Admin section, go to “Goals” and set up specific goals for your website (e.g., form submissions, page views).

Step 7: Customize Reports

  1. Custom Reports:
  • Use the “Customization” tab to create customized reports based on your specific needs.

Step 8: Set Up Alerts

  1. Alerts:
  • In the “Customization” tab, set up alerts to be notified of significant changes in your website’s metrics.

Step 9: Explore Additional Features

  1. Annotations:
  • Use annotations to mark significant events or changes in your reports.
  1. Integrations:
  • Explore integrations with other tools, such as Google Ads and Search Console.

Step 10: Stay Updated

  1. Regularly Review Reports:
  • Make it a habit to review Google Analytics reports regularly to track your website’s performance and make informed decisions.

Remember that Google Analytics provides a vast array of features, and the more you explore and understand its capabilities, the better you can leverage it for improving your website’s performance.